REPAOC https://repaoc.org Réseau des Plateformes d'ONG de l'Afrique de l'Ouest Thu, 27 Nov 2025 00:24:28 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/repaoc.org/wp-content/uploads/2025/10/cropped-LOGO.jpg?fit=32%2C32&ssl=1 REPAOC https://repaoc.org 32 32 230867310 REPAOC co-hosted the Annual Conference of the Knowledge Platform Security and Rules of Law (KPSRL) annual conference on November 19-21, 2024 https://repaoc.org/2025/11/19/repaoc-co-hosted-the-annual-conference-of-the-knowledge-platform-security-and-rules-of-law-kpsrl-annual-conference-on-november-19-21-2024/ https://repaoc.org/2025/11/19/repaoc-co-hosted-the-annual-conference-of-the-knowledge-platform-security-and-rules-of-law-kpsrl-annual-conference-on-november-19-21-2024/#respond Wed, 19 Nov 2025 00:58:32 +0000 http://wpdemo.archiwp.com/maxbizz/?p=430 Building Trust, Pacifying Power, Connecting Realities
Instaurer la confiance, pacifier le pouvoir et connecter les réalités
Construir confiança, pacificando o poder e ligando realidades

]]> https://repaoc.org/2025/11/19/repaoc-co-hosted-the-annual-conference-of-the-knowledge-platform-security-and-rules-of-law-kpsrl-annual-conference-on-november-19-21-2024/feed/ 0 430 LE REPAOC A PRIS UNE PART ACTIVE AU FORUM 2025 BAD-SOCIETE CIVILE LE 8MAI AU SIEGE DE L’INSTITUTION A ABIDJAN https://repaoc.org/2025/10/29/le-repaoc-a-pris-une-part-active-au-forum-2025-bad-societe-civile-le-8mai-au-siege-de-linstitution-a-abidjan/ Wed, 29 Oct 2025 01:22:20 +0000 http://wpdemo.archiwp.com/maxbizz/?p=447

Zéneb TOURÉ, Chief of the Civil Society & Community Engagement Division of the AfDB receiving the
Engagement Action Plan from the Vice President Dr Beth Dunford

]]> 447 Rencontres et Ateliers : LE REPAOC A PRIS UNE PART ACTIVE AU FORUM 2025 BAD-SOCIETE CIVILE https://repaoc.org/2025/10/23/rencontres-et-ateliers/ https://repaoc.org/2025/10/23/rencontres-et-ateliers/#comments Thu, 23 Oct 2025 12:28:00 +0000 https://repaoc.org/?p=1 Un panel auquel a participé M. Agbessi, représentant des OSCs de la région Afrique de l’Ouest au Comité BAD-Société Civile, a témoigné des contributions de la Société Civile au développement de l’Afrique

Le panel comprenait étgalement Mlle Donia Ebrahim, Jeune championne du changement climatique et représentante de l’Afrique du Nord au comité BAD-Société Civile, M. Mohammed Muse, Secrétaire général du Conseil consultatif continental indépendant de la jeunesse et membre de la Coalition kenyane pour la jeunesse, la paix et la sécurité, représentant de la région de l’Afrique de l’Est, M. Lebogang Kenneth Mabotho, Directeur Exécutif du Conseil Sud-africain des organisations non gouvernementales, représentant de l’Afrique australe, et de M. Michel N’Guessan, Chef du projet multinational «Programme régional d’appui au développement des infrastructures et des ressources en eau transfrontalières (PREDIRE) de la BAD » entre la République centrafricaine (RCA) et la République démocratique du Congo (RDC), représentant de la région Afrique Centrale.

]]> https://repaoc.org/2025/10/23/rencontres-et-ateliers/feed/ 1 1 Rencontres et Ateliers : Mr. Mamadou Goita, Executive Director of the Institute for Research and Promotion of Altiernatives in Development https://repaoc.org/2025/10/22/digital-transformation-roadmap-enablers/ Wed, 22 Oct 2025 09:02:00 +0000 http://wpdemo.archiwp.com/maxbizz/?p=434 Here in his testimonies Mr. Mamadou Goita, Executive Director of the Institute for Research and Promotion of Altiernatives in Development, Former President of the Bank-Civil Society Committee and Lead Organizer of the firste Ba

]]> 434 How to Write a Successful Grant Application https://repaoc.org/2018/11/08/how-to-write-a-successful-grant-application/ https://repaoc.org/2018/11/08/how-to-write-a-successful-grant-application/#respond Thu, 08 Nov 2018 09:04:46 +0000 http://wpdemo.archiwp.com/maxbizz/?p=436 N ot so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies.

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. CMOs can no longer forecast forward their current profit pools only by looking to fill in geographies and nearby product market segments. That process risks ignoring the industry’s disruptive trends, as profit pools shift quickly from products to services to experiences and communities, and as mass products evolve into new segments with accelerating personalization. Growth strategy today requires consumer products companies to look “present forward” and “future back”—to create a faster horse while envisioning the car—in order to define new growth platforms beyond their current products, business model and capabilities.

Upgrade Content Creation Capabilities

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. However, the transformation still required across the industry is significant, involving far-reaching changes to consumer products companies’ growth models and the largest buckets of their discretionary spending. And it’s urgent, as consumers and new competitors are moving faster than incumbents can react.

“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
DAVID OSWALD

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology.

The consumer journey has fundamentally changed, and so has the role of the brand manager. Once guardians of the brief to agencies, today they must lead hands-on content generation, data management.

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